Privacy Policy

This Privacy Policy describes how LIGHTALES ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website https://lightales.com (the "Website").

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Form: Name, email address, and message content when you submit a contact form
• Newsletter Subscription: Email address if you subscribe to our newsletter (if applicable)

1.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

• Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns
• Device Information: Browser type, operating system, device type, and screen resolution
• Location Data: Approximate geographic location based on IP address
• Cookies and Similar Technologies: See our Cookie Policy for detailed information

2. How We Use Your Information

We use the collected information for the following purposes:

• Communication: To respond to your inquiries and contact form submissions
• Website Improvement: To analyze and improve website functionality, content, and user experience
• Analytics: To understand visitor behavior and optimize our services using Google Analytics
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data and context:

• Consent: You have given us explicit consent to use your information (e.g., analytics cookies)
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving our website)
• Legal Obligation: We need to comply with legal requirements

4. Third-Party Services

We use the following third-party services that may collect information:

4.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous information including:

• Pages visited and time spent on each page
• Browser and device information
• Geographic location (country/city level)
• Traffic sources (how you found our website)

Google Analytics data is anonymized and does not identify individual users. For more information, visit Google's Privacy Policy.

4.2 Social Media Platforms

Our website includes links to social media platforms (LinkedIn, 500px, Pexels). These platforms may collect information when you interact with their buttons or visit their pages. Please refer to their respective privacy policies.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Contact Form Data: Stored for up to 2 years or until you request deletion
• Analytics Data: Retained according to Google Analytics settings (typically 26 months)
• Cookie Consent: Stored locally in your browser until you clear it or withdraw consent

6. Your Rights (GDPR)

If you are located in the EEA, you have the following rights regarding your personal data:

• Right to Access: Request a copy of your personal data we hold
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time (does not affect prior processing)

To exercise any of these rights, please contact us using the information below.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States (where Google Analytics servers are located). These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. Continued use of the Website after changes constitutes acceptance of the updated policy.

11. Contact Information

12. Supervisory Authority

If you are located in the EEA and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority.

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